Why Reedax?

Reedax is about bringing together the brands we like and making them easily accessible… We aim to be an open and welcoming store for guys to come and try things on without the sales pressure, whether it’s simply for a new t-shirt or a phone accessories and gadgets. I enjoy the curatorial nature of retail… Firstly selecting great garments from favourite brands at buying appointments, then using the shop and photography online to showcase them for our customers: illustrating a seasonal narrative.